Privacy Policy

Effective 13 July 2026

Yedu ("Yedu", "we", "us") is a marketplace for African goods, connecting buyers with independent sellers. This policy explains what personal data we collect, why we collect it, and the choices you have. It applies to the Yedu mobile apps and to yedu.shop.

1. Data we collect

Data you give us

Account details: your name, email address, and sign-in method (Apple, Google, or email). If you browse as a guest, we do not create an account for you.
Preferences: the country you live in, your city, the home countries you select, and your interests. We use these to personalise your feed and show prices in your currency.
Listings and content: photos, videos, titles, descriptions, and prices for items you sell, and messages you exchange with buyers or sellers.
Orders and delivery: your delivery address and order history.
Payment details: payments are handled by our payment providers. We never see or store your full card number. We receive confirmation of payment, the amount, and a payment reference.

Data collected automatically

Device and usage data: device type, operating system, app version, language, IP address, and how you use the app (screens viewed, searches, items saved). We use this to keep Yedu working, safe, and improving.
Approximate location: derived from the country and city you tell us and from your IP address. We do not collect precise GPS location.

2. How we use your data

To provide the marketplace: showing listings, processing orders, enabling messages between buyers and sellers, and operating buyer cover.
To personalise your experience: your home countries and interests shape what you see first.
To keep Yedu safe: detecting fraud, enforcing our Terms of Service, and protecting buyers and sellers.
To communicate with you: order updates, messages, and, with your consent, marketing you can opt out of at any time.
To meet legal obligations: tax, accounting, and consumer protection law.

Where the GDPR or UK GDPR applies, we rely on the following legal bases: performance of a contract (providing the marketplace), legitimate interests (safety, fraud prevention, improving the service), consent (marketing, optional permissions), and legal obligation.

3. How we share data

With sellers and buyers: when you place an order, the seller receives the details needed to fulfil it (your name and delivery address). Your messages are visible to the person you send them to.
Service providers: payment processors, delivery partners, cloud hosting, customer support tools, and analytics providers, each bound by contracts limiting their use of your data.
Legal reasons: when required by law, or to protect Yedu, our users, or the public.

We do not sell your personal data.

4. International transfers

Yedu connects people across borders, so your data may be processed outside the country where you live. Where we transfer data internationally, we use recognised safeguards such as standard contractual clauses.

5. How long we keep data

We keep your data while your account is active. If you delete your account, we delete or anonymise your personal data within 30 days, except records we must keep for legal reasons (for example, transaction records for tax law, kept for up to 7 years) and data needed to resolve disputes or prevent fraud. See our account and data deletion page for details.

6. Your rights

Depending on where you live, you may have the right to:

Access a copy of the personal data we hold about you.
Correct inaccurate data.
Delete your data.
Receive your data in a portable format.
Object to or restrict certain processing.
Withdraw consent at any time, where processing is based on consent.
Complain to your data protection authority.

To exercise any of these rights, email privacy@yedu.shop. California residents may exercise equivalent rights under the CCPA; we do not sell or share personal information as defined by that law.

7. Children

Yedu is for adults. You must be at least 18 to create an account. We do not knowingly collect data from children; if you believe a child has provided us data, contact us and we will delete it.

8. Security

We protect your data with encryption in transit, access controls, and monitoring. No system is perfectly secure, so please use a strong, unique password and contact us immediately at security@yedu.shop if you suspect a problem with your account.

9. Changes to this policy

If we make material changes, we will notify you in the app or by email before they take effect. The date at the top shows when this policy was last updated.

10. Contact us

Yedu, questions about privacy: privacy@yedu.shop